Urban Vets is an online consulting blog addressed to veterinary businesses. For the creation of the logo, we were asked to combine the two “worlds” in its name, by illustrating both the urban elements of the city and the veterinary orientation of the blog. Having this in mind, we came up with a minimal, modern logo, by depicting a dog with its legs resembling buildings. However, as we didn’t want to present the grey aspect of the city, but instead the happy aspect of a little animal, we applied pale colours in every detail of the logo.