Aiming at raising awareness among the personnel of the pharmaceutical company MSD Greece regarding the waste of water and the overuse of plastic, we came up with the campaign Save Water by MSD. We decided to create a logo for the campaign focusing on letter A from the word WATER, which resembles a water droplet. For the communication of this campaign, we created a series of materials with powerful messages, which were placed next to all water outlets in the company, such as kitchen taps and WCs, reminding employees how valuable water is. At the same time, we designed and made a special structure that was implemented on all water coolers within the premises of the company. The campaign was accompanied by posters with photos and facts presenting the problems caused on the planet and humans by the reckless use of water and plastic, thus activating the environmental consciousness of the personnel of MSD.