Within the framework of the rebranding of Bellos company, apart from the logo, we also designed its new website – bellos.eu. Similarly to every new website that we undertake, in this one as well we came up with a single visual identity, by using a common font, a key colour and, in this case, industrial aesthetics. In order to differentiate the various product and service categories, we designed a series of distinct icons. The design and development of such an online presence were particularly demanding, as the website had to host and elaborate on a wide array of services through texts, photos and 360^ο applications, while supporting a proper, easygoing navigation for users. In addition, we applied SEO friendly content, SEO Audit, Speed Optimization and Wordpress CMS practices, improving our page ranking impressively, to top level keywords. As a result, site visits increased and the bounce rate dropped.